Coca Cola Uganda Jobs 2022 – Area Sales Manager

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Job Title: Area Sales Manager   – Coca Cola Uganda Jobs 2022

Organization: Coca-Cola Beverages Uganda

Location: Kampala, Uganda

Reports to: Regional Sales Manager



Coca-Cola Beverages Uganda Profile:

Coca-Cola Beverages Africa is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.



Job Summary :

To deliver Volume and Revenue growth in all channels and grow customer base and manage accounts. Brilliant execution and sales through their ADs.



Roles and Responsibilities:

  • Maximizes allocation of resources in the area (e.g. POS, Coolers)
  • Manages and measures sales targets daily and takes corrective action with the team
  • Coach and Lead
  • Trade and Outlet Execution
  • Outlet Development
  • Quality Management
  • Sales and Market share growth
  • Partner with ADs and customers to develop and execute a customer-specific business plan.
  • Monitor competitive activities
  • Quality Management: Ensure compliance with Quality Standards and Manage Trade Replacements.
  • Promotions: Implement promotional plans
  • Report promotional deviances with Store Owners/managers
  • Execute Promotional Compliance
  • Merchandising: Ensure the execution and Implementation of Picture of Success by channel is being done by the ADs.
    • Implement stock rotation
    • Execute dealer merchandising training
  • Order Generation: Sell in Core packs as per Picture of Success
    • Orders calculated and captured
    • Achieve Sales Targets
    • Manage New Product Listings
  • Negotiates permanent, promotional, and ad hoc space with customers.
  • Executes quarterly (or as per agreement) business reviews by customers.
  • Attends frequent trade visits to customer stores with relevant regional personnel
  • Understand pack margin and pack role per customer in order to optimize revenue growth.
  • Utilize market research and analysis such as Nielsen, loyalty data, etc to formulate programs and feedback to customers.
  • Customer Relationships Supports the front line staff in building strong relationships with each customer by identifying business growth opportunities – (master of execution and brings a different        perspective to identify opportunities sales staff may have missed
  • Develop, implement and/or manage account-specific programs, promotions, and packs as required and evaluated.
  • Builds personal relationships with customers through various interactions such as charity sports days , customer conference participation , corporate golf days , international conferences, and sporting occasions.
  • Sales and Marketing share growth
  •  Manages and measures sales targets daily and takes corrective action
  •  Allocates execution resources (e.g. POS / coolers / promotional material etc) for maximum return
  •  Identifies competitor activities and develops and implements response tactics
  •  Promotions – ensures local and national promotions are implemented effectively



Minimum Qualifications:


  • 3 year Sales/ Marketing or equivalent Degree

Post matric sales and marketing qualification.


  • Ideally a minimum of 2 years of previous sales experience or equivalent FMCG


  • Product & Industry knowledge
  • Competitor insights
  • Strategic Thinker
  • Analytical Skills
  • Flexible
  • Resilient
  • Conflict handling ability
  • Good Attention to detail
  • Customer focussed & Service orientation
  • Commercial/ Industry awareness
  • Excellent interpersonal skills / good motivational skills
  • An understanding of evolving business needs and how systems can be adapted to meet these needs and add value.
  • Good negotiation skills when dealing with customers
  • Ability to work under pressure
  • Good presentations skills
  • Strong administration capabilities Basic Business Acumen
  • Intermediate Computer Skills
  • Merchandising
  • Revenue Management
  • Coach and Lead: Motivates and inspires subordinates to achieve results
  • Hands-on coach in the trade building capability and help identify opportunities
  • Builds a vibrant, energized team through a dynamic ‘rallying’ leadership style (daily team meetings)
  • Developing great relationships
  • Being an ambassador of our company and brands
  • Execution: Master coach to drive brilliant execution against standards
  • Problem-solving and conflict handling/resolution



How To Apply for Coca Cola Uganda Jobs 2022:

All suitably qualified and interested candidates should send their CVs and applications online via the link below:

Click here to apply

Deadline : 14 th  May  2022



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