Vacancy title:
Marketing Manager
Employment type: Full time, Industry: Petroleum, Category: Management, Advertising & Marketing, Sales & Retail, Energy & Mining
Jobs at:
VIVO Energy
Deadline of this Job:
Friday, November 20 2026
Duty Station:
Kampala | Kampala
Summary
Date Posted: Saturday, November 7 2026, Base Salary: Not Disclosed
JOB DETAILS:
Job Purpose
To lead the development and execution of the country marketing strategy, strengthening brand equity, driving customer preference, accelerating category growth and delivering sustainable commercial value across Retail, Commercial, Lubricants, Convenience Retailing and LPG.
The Marketing Manager is accountable for translating business priorities, customer insights, and market opportunities into integrated, commercially effective marketing programs that grow market share, customer acquisition, retention, loyalty and profitability.
The role provides strategic marketing leadership ensuring consistent brand positioning, differentiated customer value propositions, effective marketing investment and best-in-class execution across physical and digital customer touchpoints.
It ensures that all marketing initiatives are commercially sound, customer-focused, compliant with brand and HSSE standards, delivered on time and within budget, and aligned with the company’s overall business strategy.
The Marketing Manager works closely with Sales (retail & commercial), Retail operations, Lubricants, Supply, Finance, Pricing, Network development, HSSE, Communications, and Central marketing teams to translate business priorities into effective go-to-market plans.
Dimension:
The Marketing Manager provides strategic and operational leadership for the company’s marketing agenda across Retail & B2B, covering; fuels, lubricants, LPG, convenience retail / ONFR, payment solutions, loyalty, and other energy-related products and services.
The role has direct or accountability for:
- Development of the annual marketing plan covering relevant segments & categories to deliver business ambitions of growth and market share leadership.
- Develop and implement marketing initiatives & activities as per plan, business needs and deliver positive required return on marketing investment.
- Manage the marketing resources (budget, people, agency & other partners) and demonstrate required accountabilities.
- Product & service marketing – portfolio progression, positioning and customer value propositions.
The role has indirect accountability for:
- Undertake marketing research, competition monitoring, and build organization market/customer insights.
- Support innovation, product development and successful commercialization.
- Custodian of the Shell brand and champions brand building initiatives to achieve No. 1 brand preference and other key brand KPIs
Principal Accountabilities:
1. Brand Strategy & Equity
Manage a portfolio of established brands – Masterbrand and sub-brands – building strong, distinctive, and trusted brands that drives customer preference and competitive advantage
- Lead implementation of the brand strategy, positioning and brand building programs.
- Develop compelling brand thematic campaigns and other brand building initiatives that reinforce local relevance, product differentiation & quality, service excellence, innovation and customer value.
- Strengthen brand KPIs – awareness, consideration, preference and differentiation with objective to be a No. 1 brand in market.
- Ensure consistent application of brand identity, standards, and customer experience across all touchpoints.
- Manage local brand partnerships, sponsorships, brand ambassadors, content creators, and influencer initiatives aligned with strategic priorities.
- Review brand tracker reports to monitor brand health, competitive positioning, reputation, identifying opportunities for differentiation and improvement.
2. Marketing Strategy and Planning
Develop and deliver an insight-led country marketing strategy aligned with business growth ambitions.
- Develop annual marketing plan & budget with clear strategic priorities and activities aligned to business and category ambitions
- Translate the company’s commercial objectives into actionable marketing programs to drive volume, revenue, market share and profitability.
- Identify and prioritize growth opportunities across customer segments, categories and channels.
- Collaborate with Sales, Operations, & category teams to deliver integrated business outcomes.
- Lead marketing performance reviews, evaluate effectiveness and optimize investments to maximize commercial returns.
- Develop clear customer-segment, channel, product, pricing, communication, and promotional strategies that contribute to sustainable business growth.
- Prepare and manage the annual marketing calendar, ensuring that campaigns and programs are properly prioritized, resourced, and coordinated across the business.
- Provide strategic marketing advice to senior management on market trends, customer behavior, competitor activity, brand performance, and emerging commercial opportunities.
3. Product & Category Marketing
Accelerate category growth through differentiated propositions, customer acquisition, increased consumption and stronger market competitiveness. Across categories, develop category specific marketing plans aligned to market maturity customer needs and commercial priorities | support product launches, portfolio innovations and new customer propositions, | collaborate with category and sales teams to develop compelling offers, promotions, and activations, | monitor category performance, customer response & competitive developments. | leverage loyalty to grow retention & customer lifetime value.
- Retail fuels – drive fuel brand(s) brand preference, product differentiation for both main grade & premium fuels, premium fuel penetration, customer acquisition and volume growth through targeted & relevant campaigns.
- Commercial fuels – support B2B customer acquisition, retention and account growth through sector-specific value propositions, demonstrated value case studies and testimonials, targeted marketing and sales enablement.
- Lubricants – drive brand preference, product awareness, portfolio penetration and growth across consumer, reseller and commercial segments.
- Convenience retailing, ONFR & Food – build shop & food-to-go brand preference, grow share of key shopping & food missions, improve quality perceptions and elevate convenience shop appeal to increase footfall, conversion, basket size and repeat visits.
- LPG – build category and brand awareness, strengthen safety and quality perceptions, drive household and commercial adoption, grow customer acquisition, refill frequency and retention.
4. Customer, Consumer & Market Insights
Establish customer and market intelligence as the foundation for marketing decisions and competitive advantage.
- Lead the customer and market insights agenda in country, identifying evolving customer needs, behaviors, preferences, and purchase drivers.
- Commission and leverage market research, customer segmentation, brand tracking & customer satisfaction studies.
- Monitor competitors, pricing dynamics, category developments, and emerging market trends
- Translate insights into actionable recommendations for product innovation, proposition development, campaign planning and customer experience.
- Utilize customer feedback and use insights to improve marketing effectiveness and marketing performance
5. Campaign Development & Management
Deliver high impact integrated marketing campaigns that build brand equity and generate measurable commercial results.
- Lead end-to-end campaign planning, creative development, execution, optimization and evaluation.
- Develop strong campaign briefs to inspire agency to create compelling and strong campaigns for target audience and deliver business objectives.
- Orchestrate integrated campaigns across traditional media, digital channels, retail sites, trade channels, experiential marketing and activations
- Manage advertising, media, creative, activation and production agencies to ensure quality, efficiency and timely delivery.
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
Closing date: 20th November 2026
Application Link: Click Here to Apply Now
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