Vacancy title:
EV Product Marketing Manager
Employment type: Full time, Industry: Professional Services, Category: Advertising & Marketing, Business Operations, Sales & Retail
Jobs at:
StarTimes
Deadline of this Job:
Friday, October 30 2026
Duty Station:
Kampala | Kampala
Summary
Date Posted: Wednesday, October 28 2026, Base Salary: Not Disclosed
JOB DETAILS:
Responsible for product launches and marketing for the electric mobility business. Develop and execute marketing plans based on rider needs, product features and sales channels to increase brand awareness, test rides and sales conversions. This role requires hands-on fieldwork, channel research, strong execution, media relations and external stakeholder coordination.
KEY RESPONSIBILITIES:
Product Positioning and Launches: Define product positioning, target customers, key selling points and go-to-market plans. Coordinate product launches, campaign schedules and communication across channels.
Market and Customer Research: Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities. Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.
Integrated Marketing Execution: Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.
Public Relations and Partnerships: Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners. Secure interviews, media coverage and joint activities. Prepare press releases, interview talking points and external communications, and support reputation and issues management.
Sales and Channel Support: Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.
Budget and Performance Management: Manage the business’s marketing budget and execution timelines. Track leads, test rides, sales conversions and customer acquisition costs. Regularly review results and optimise resource allocation.
REQUIREMENTS
Product Positioning and Launches: Define product positioning, target customers, key selling points and go-to-market plans. Coordinate product launches, campaign schedules and communication across channels.
Market and Customer Research: Monitor petrol and electric motorcycle brands, including their products, pricing, financing options, battery-swapping services and marketing activities. Engage directly with riders to understand purchase concerns and usage needs, recommend improvements to products and commercial policies, and support implementation.
Integrated Marketing Execution: Plan and execute roadshows, test rides, rider recruitment, store and battery-swapping station promotions, outdoor advertising, social media campaigns and influencer partnerships to drive awareness, product experience, enquiries and purchases.
Public Relations and Partnerships: Build and maintain relationships with media outlets, journalists, industry organisations, rider associations and relevant partners. Secure interviews, media coverage and joint activities. Prepare press releases, interview talking points and external communications, and support reputation and issues management.
Sales and Channel Support: Work with sales, regional and service teams to develop product presentations, sales scripts, competitor comparisons and training materials that support customer acquisition and conversion.
Budget and Performance Management: Manage the business’s marketing budget and execution timelines. Track leads, test rides, sales conversions and customer acquisition costs. Regularly review results and optimise resource allocation.
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
Interested in applying for this job? Click here to submit your application now (carol.kyalisiima@startimes.co.ug) .
Interested candidates should submit their resume, cover letter, and references
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